A lot of people have launched a new website design, with all sorts of cool features, images and so...
The web landscape is vastly different than it was even a few years ago, and adapting to modern trends is important to provide the end-user with the experience they expect.
With this in mind, it’s important to know some key differences between landing pages and websites, and which product fits the needs and goals of your business appropriately.
What Is A Landing Page and When To Use Them?
What is a Landing Page? A specially designed web page – usually for a promotional offer that is created to capture leads. These are ideal for monthly specials, now hiring ads, targeted emails, and other campaigns intending to create a lead such as your paid advertising campaigns.
Websites Can Vary Significantly Based On Needs
Websites are an iceberg topic and their price can range from $2,000 – $50,000 and beyond depending on the scope of the project. Details such as your industry, the size of the project, whether the website needs eCommerce, and the functionality can change the price of a website. If you are unsure about the proper size or scope for a client be sure to get a quote from us!
Bonus: Single Page Starter Websites
A product that bridges the gap between a landing page and a website, for a starting point or low-cost alternative. If you have less budget or don’t have the time to gather all of the content requirements at once, these are a good solution. Instead of having separate pages for the home page, contact info, about info, and offering, our single-page websites include all of that information as sections on a single webpage.
Key Differences Between Landing Pages, Websites and Single Page Websites
Usually, a website is about a company while a landing page is about a product. They are designed for different experiences by the end-user. A website will often be more comprehensive.
Typically, landing pages do not include navigation and tend to be hyper-focused on a particular result. They also serve as great measuring devices for AB testing. Landing pages can also be a key step in developing an email database in your marketing funnel when paired with a lead magnet. When it comes to landing pages, websites, and single page/starter websites, our team is well-versed in the best web design practices.
